If you are like many dealers these days, your auto marketing strategy is on life support, one breath away from the grave. You as the owner or manager are possibly terrified, wondering “What will I do to resurrect my marketing efforts?!” “What’s modified?” And most importantly-“Where have all the business, ups and traffic gone?”

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Well those are nice questions that I’ll cover now as part of the necessary marketing CPR techniques you need to bring health, life and vitality back to your auto business.

The “ancient model” of car dealer marketing is broken and not yields the results it once did. Call it the economy, call it the age of the  it whatever you  just know times have changed.

The second drawback is that automotive marketing incest is rampant. Instead of testing the effectiveness of various selling strategies for themselves, dealers merely copy what everyone else is doing… … Continue reading >>>>