All Posts in "Month: January 2019"

Used Bentley – The Azure is Worth Looking At

Whether you are looking for a new or used Bentley, a model that is worth looking at is the Bentley Azure. One of the newer models, the chassis was designed based on that of the Arnage, but with a smaller, sleeker look to it. They aren’t cheap, a second hand one costing anywhere upwards of A 80,000. As well as the initial payout, the upkeep of such a car isn’t cheap either. The insurance will be very high, particularly for less experienced drivers, and the fuel intake will cost a lot too. This car is an investment for those who can afford it.

Used Bentley - The Azure is Worth Looking At

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Driving a Bentley Azure is a versatile experience. This is a convertible that can be driven like a sports car for those drivers wanting a thrill. The engine is a twin turbocharged V8 that produces 450bph, so a thrill is defiantly what you will get. For those who like a more relaxed, sedate ride, the Azure can handle that too. The suspension and braking systems are said to be of an excellent standard, and the steering too is leisurely.

Where this car lets us down is in the cabin space. While the seats are comfortable and supportive, the room inside the cabin leaves room for improvement. Front seat passengers will enjoy enough leg room and head room to be comfortable on long journeys, but in the back, passengers will find themselves lacking in both. Clearly, when the top is down on the convertible, the headspace is increased, but little can be done about the cramped feeling you get in the back of this car. Also, the boot is of a small size for such an expensive car, due largely to the open top feature. You need to ask yourself whether a car of this price, … Continue reading >>>>

Clinton Putranto by — January 21, 2019 in Used Cars
Emergency CPR Methods For the Marketers Who Are Struggling With Car Dealer Marketing

If you are like many dealers these days, your auto marketing strategy is on life support, one breath away from the grave. You as the owner or manager are possibly terrified, wondering “What will I do to resurrect my marketing efforts?!” “What’s modified?” And most importantly-“Where have all the business, ups and traffic gone?”

Emergency CPR Methods For the Marketers Who Are Struggling With Car Dealer Marketing

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Well those are nice questions that I’ll cover now as part of the necessary marketing CPR techniques you need to bring health, life and vitality back to your auto business.

The “ancient model” of car dealer marketing is broken and not yields the results it once did. Call it the economy, call it the age of the  it whatever you  just know times have changed.

The second drawback is that automotive marketing incest is rampant. Instead of testing the effectiveness of various selling strategies for themselves, dealers merely copy what everyone else is doing… and they too get stuck during this dead, outdated model as a result.

So how will you reverse the code blue and turn things around this year? Consider the following:

1. Concentrate on the WHY, not the WHERE of Advertising

Most dealers obsessively wonder, “Where should I place my ad?” or “What’s the most popular media right currently?” And when they think they’ve found it, they recklessly spend cash without knowing HOW or WHY that medium should work in the first place. Till of course they don’t see the results they wished and declare triumphantly, “______ does not work.” Fill in the blank with whatever media you have tried and were disappointed with. Then that media gets crossed off the list of possible choices and you’re one step closer to finding the magic media. Or therefore you think.

Well I’m here to tell you it’s not the media that’s the … Continue reading >>>>

Clinton Putranto by — January 10, 2019 in Automotive Shop