All Posts in "Automotive Shop"

Automotive Marketing Agencies Use Technology Powered Social Media to Leverage Human Nature

Right after twenty 5 years as a Common Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self-described car guy. Even so, my definition of my selected career and professional identity has been irrevocably altered by technologies that have produced a paradigm shift inside the powers that govern the retail auto industry on a lot of levels. Thankfully, the changes have all been for the very best for those who embrace them to improve on what was, and using the vision of what could/ should be if the technology is permitted to integrate old college wisdom with new global opportunities.

I very first recognized the influence that technology was obtaining around the retail auto industry when I began applying computer system driven processes and specialized software program applications to enhance internal communications at my auto dealership. Efficiencies made doable by sophisticated DMS computer system hardware supported by applications that allowed actual time management of our P&L coupled with CRM applications, Inventory Management Systems, and specialized tools that integrated processes across all departments to maximize my R.O.I. on a lot of levels suggested the role that technology would have on future operations.

When I transitioned from the retail auto industry into automotive advertising I took my confidence in technology-driven processes with me. I developed an internal communication/distribution system to replicate the inter-department management and monitoring processes that I enjoyed at my auto dealership. I was surprised at the universal nature that it had when applied to the day to day operations of my automotive marketing agency. Then came the Internet which exponentially increased the power of the computer technology that I had learned to leverage.

I immediately shifted my internal server functions onto more efficient online … Continue reading >>>>

Clinton Putranto by — January 15, 2021 in Automotive Shop
Automotive Marketing Agencies Must Reinvent Themselves to Support Social Media

The function of automotive advertising agencies is altering together with the auto industry that they serve. It can be significant for automotive advertising agencies to educate themselves and their auto dealer consumers about their altering roles inside a consolidating auto industry that may be shifting onto the Internet Super Highway vs. regional car rows.

Difficulties and options shared at real-world venues inside the auto industry are possessing an impact as well as the slow shift towards the new pull/push globe on the customer-driven World-wide-web is becoming far more apparent. Similarly, a developing variety of on the web social networking communities are also all helping to spread the word and their timing could not be better.

The only continuous inside the auto industry is transform. Of course, human nature can also be a universal continuous but considering that that is the fuel that powers most transform within the auto industry it should be factored in and deemed by automotive marketing agencies who can now look to buyers for the answers.

Radio, T.V., and newspapers are no longer the media of choice for today’s Web-savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the Globe Wide Internet. Automotive marketing agencies must reinvent themselves because of the resource that auto dealers depend on to navigate them onto the net Super Highway simply because that may be exactly where their customers are.

Maintaining ahead of new technologies and applications that integrate selling processes among the true as well as the virtual planet showrooms and inserting auto dealers into the conversations that make up the on the web marketplace will have to be job one for automotive advertising agencies who wish to serve their auto dealer clientele in today’s challenging auto … Continue reading >>>>

Clinton Putranto by — December 1, 2020 in Automotive Shop
Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Operating

If there’s a nation that may be obsessed with cars, then that would unquestionably be the United States of America. Soon, after all, this is where mass production of affordable cars for the masses initially took location.

For an American, a car is some kind of a birthright. Sooner or later in our lives, it is an individual necessity to possess a car. It is not surprising that the US has among the highest car populations on the planet.

The U.S. Division of Transportation Statistical Records Office estimates that you will discover 254.4 million registered passenger automobiles in America. That means that extra than 80 % of Americans have automobiles.

It can be not surprising, as a result, that the automotive industry, despite the recent setbacks suffered by the Big 3, is certainly one of the cornerstones of the American economy.

There will normally be an automotive business regardless of the status of your economy.

But competition inside the automotive industry is at a high-level today. Much more and more automotive business players are coming into the play. When you are within the automotive industry, you must undoubtedly invest in tactics that would give you an edge more than your competitors.

Some would say that placing up a site can be a positive method to obtain far more clientele. Following all, will not be we living in a digital age where almost all people do factors over the web? A web-site would do a great deal for the business.

But you ought to not depend on an internet site alone. You’ll want to come up with several advertising and marketing approaches to ensure your long-term survival. No serious businessman would limit himself to just a single advertising and marketing tool option. To make sure that you just will get an … Continue reading >>>>

Clinton Putranto by — October 7, 2020 in Automotive Shop
Performance Upgrade – Get The Right Accessory

Getting most from your engine might be your objective which seems very far to completion. But have you any idea that installing a Benz performance part performs miracles to suit your needs? However, to change your car takes a lot of dedication and sacrifice. The engine necessitates the right upgrade to improve the creation of high horsepower and torque. You can also install these accessories to produce your automobile look exotic and posh.

Tail Light often requires replacement

Your Tail Light often requires replacement for the reason that the lamp is readily subtle to wreck or can burn out. You should always make certain that the taillights are in good working conditions so that mishaps may be reduced. Because they are accustomed to signal other motorists of your respective intended move, you then need to ensure that your particular tail lights are perfectly working. Sufficient visibility under any driving condition is important and it’s only possible using the taillights in position. It doesn’t matter the vintage model you’ve, accessories for are a good choice if you wish to give your car or truck a custom, stylish and chic look.

Spoiler wings

Spoiler wings are necessary devices to consider. They are important given that they destruct the unfavorable air currents across the body of your vehicle. They help to lessen the power of air flowing underneath your car or truck minimizing the aerodynamics lift. High-performance vehicles, sporty, and racing cars normally have these spoilers to include aesthetic value. Always be sure that your spoiler wings are constructed of fiberglass to further improve on its aerodynamics and also give it an elegant look. Various shapes and styles are available in your case to choose from, due to their malleability character; you can value their durability at a cheap cost.

High technology is … Continue reading >>>>

Clinton Putranto by — May 21, 2020 in Automotive Shop
Finding Good Mechanics For Your Car

Finding Good Mechanics For Your Car

Your car is a continuous engine. Sooner or later, it will need repairs to maintain and run it. Although you can do it yourself in a number of situations, most of us prefer to take our car to a mechanic. Of course, you must first find a good one.

You can open a telephone directory or do an online search and find many car mechanics in your area. The problem is finding out who is good and who is not. There are no easy answers, but there are steps you can take that will reduce the risk of getting a bad mechanic or someone who will rip you off.

Be specific

The car is unique. Every brand has an oddity. This is why it is best to find a mechanic that works on your specific brand. If you have BWM, look for Beemer mechanics. If you own a Chevy, then don’t take it to a Beemer mechanic. Mechanics who work on certain car brands know the ins and outs of that car, which tends to produce better improvements for your car.

Ask around

Unless you drive a Ferrari or Lamborghini, you might know someone else who drives the same car that you do. Ask people of this type that they use for their repairs. People are generally wary of mechanics, so it will be easy to recognize good mechanics because the person will be full of good things to say.

Get it in writing

Honesty is a sign of good mechanics. Giving written quotes is a sign of honesty in the car repair industry. If the prospective mechanic you are talking to will not give you a written estimate, you will have to leave the store without looking back.

Guarantee

Depending on the repair, some mechanics can actually guarantee the … Continue reading >>>>

Clinton Putranto by — January 31, 2020 in Automotive Shop