Automotive Marketing Agencies Use Technology Powered Social Media to Leverage Human Nature

Right after twenty 5 years as a Common Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self-described car guy. Even so, my definition of my selected career and professional identity has been irrevocably altered by technologies that have produced a paradigm shift inside the powers that govern the retail auto industry on a lot of levels. Thankfully, the changes have all been for the very best for those who embrace them to improve on what was, and using the vision of what could/ should be if the technology is permitted to integrate old college wisdom with new global opportunities.

I very first recognized the influence that technology was obtaining around the retail auto industry when I began applying computer system driven processes and specialized software program applications to enhance internal communications at my auto … Continue reading >>>>

Automotive Marketing Agencies Must Reinvent Themselves to Support Social Media

The function of automotive advertising agencies is altering together with the auto industry that they serve. It can be significant for automotive advertising agencies to educate themselves and their auto dealer consumers about their altering roles inside a consolidating auto industry that may be shifting onto the Internet Super Highway vs. regional car rows.

Difficulties and options shared at real-world venues inside the auto industry are possessing an impact as well as the slow shift towards the new pull/push globe on the customer-driven World-wide-web is becoming far more apparent. Similarly, a developing variety of on the web social networking communities are also all helping to spread the word and their timing could not be better.

The only continuous inside the auto industry is transform. Of course, human nature can also be a universal continuous but considering that that is the fuel that powers most transform within the auto industry it … Continue reading >>>>