Automotive Marketing Agencies Use Technology Powered Social Media to Leverage Human Nature

Right after twenty 5 years as a Common Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self-described car guy. Even so, my definition of my selected career and professional identity has been irrevocably altered by technologies that have produced a paradigm shift inside the powers that govern the retail auto industry on a lot of levels. Thankfully, the changes have all been for the very best for those who embrace them to improve on what was, and using the vision of what could/ should be if the technology is permitted to integrate old college wisdom with new global opportunities.

I very first recognized the influence that technology was obtaining around the retail auto industry when I began applying computer system driven processes and specialized software program applications to enhance internal communications at my auto dealership. Efficiencies made doable by sophisticated DMS computer system hardware supported by applications that allowed actual time management of our P&L coupled with CRM applications, Inventory Management Systems, and specialized tools that integrated processes across all departments to maximize my R.O.I. on a lot of levels suggested the role that technology would have on future operations.

When I transitioned from the retail auto industry into automotive advertising I took my confidence in technology-driven processes with me. I developed an internal communication/distribution system to replicate the inter-department management and monitoring processes that I enjoyed at my auto dealership. I was surprised at the universal nature that it had when applied to the day to day operations of my automotive marketing agency. Then came the Internet which exponentially increased the power of the computer technology that I had learned to leverage.

I immediately shifted my internal server functions onto more efficient online … Continue reading >>>>

Automotive Marketing Agencies Must Reinvent Themselves to Support Social Media

The function of automotive advertising agencies is altering together with the auto industry that they serve. It can be significant for automotive advertising agencies to educate themselves and their auto dealer consumers about their altering roles inside a consolidating auto industry that may be shifting onto the Internet Super Highway vs. regional car rows.

Difficulties and options shared at real-world venues inside the auto industry are possessing an impact as well as the slow shift towards the new pull/push globe on the customer-driven World-wide-web is becoming far more apparent. Similarly, a developing variety of on the web social networking communities are also all helping to spread the word and their timing could not be better.

The only continuous inside the auto industry is transform. Of course, human nature can also be a universal continuous but considering that that is the fuel that powers most transform within the auto industry it should be factored in and deemed by automotive marketing agencies who can now look to buyers for the answers.

Radio, T.V., and newspapers are no longer the media of choice for today’s Web-savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the Globe Wide Internet. Automotive marketing agencies must reinvent themselves because of the resource that auto dealers depend on to navigate them onto the net Super Highway simply because that may be exactly where their customers are.

Maintaining ahead of new technologies and applications that integrate selling processes among the true as well as the virtual planet showrooms and inserting auto dealers into the conversations that make up the on the web marketplace will have to be job one for automotive advertising agencies who wish to serve their auto dealer clientele in today’s challenging auto … Continue reading >>>>