Right after twenty 5 years as a Common Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies, I am a self-described car guy. Even so, my definition of my selected career and professional identity has been irrevocably altered by technologies that have produced a paradigm shift inside the powers that govern the retail auto industry on a lot of levels. Thankfully, the changes have all been for the very best for those who embrace them to improve on what was, and using the vision of what could/ should be if the technology is permitted to integrate old college wisdom with new global opportunities.

I very first recognized the influence that technology was obtaining around the retail auto industry when I began applying computer system driven processes and specialized software program applications to enhance internal communications at my auto dealership. Efficiencies made doable by sophisticated DMS computer system hardware supported by applications that allowed actual time management of our P&L coupled with CRM applications, Inventory Management Systems, and specialized tools that integrated processes across all departments to maximize my R.O.I. on a lot of levels suggested the role that technology would have on future operations.

When I transitioned from the retail auto industry into automotive advertising I took my confidence in technology-driven processes with me. I developed an internal communication/distribution system to replicate the inter-department management and monitoring processes that I enjoyed at my auto dealership. I was surprised at the universal nature that it had when applied to the day to day operations of my automotive marketing agency. Then came the Internet which exponentially increased the power of the computer technology that I had learned to leverage.

I immediately shifted my internal server functions onto more efficient online … Continue reading >>>>