A Look At Social Networking For The Automotive Industry

Social networking for the automotive industry seems a bit hard to fathom. With all of the sites out there doing it, but only concentrating on a couple of different sectors of the industry. The way I see it for this to work, it needs to be more all-inclusive.

The automotive a whole is having hard times right now, and believe me they are all looking for ways to make their businesses perform better. They go to the web because it’s one of the best places to push their businesses without having to spend more money then they can afford.

A Look At Social Networking For The Automotive Industry

image source

With all of the buzz on the net about social networking, you can bet they are looking in to it, just as I did. A lot of them are probably finding the exact same thing as I did, that there are no social networks that are directly related to their business.

Why on earth would you join a social network that doesn’t relate to your business? I know I wouldn’t do it, if they are looking to promote their business by the use of a social network, it just makes sense to look for like minded people in the social networks.

It stands to reason that a person who is looking to promote their auto restoration shop, doesn’t want to join an automotive social network that is aimed at new car dealers. What point is there to spend the time that it takes to network with people there.

Social networking takes a lot of time to do right. You need to figure out the best way to use it for your business. It takes hours of studying to get it right, you need to know demographics, and why the customers would respond to your as opposed to another person.

If you on the network that is aimed at you specific sector you increase you chances of it working for you greatly. Although a lot of the automotive industry still has no place to go for this, people are out there wondering why automotive social networking seems to be failing as a whole.

The bottom line is there is no such a thing as the idea of as a whole, it is just a few sectors of the industry that are covered in the social networking universe. I wonder how these people have come to a conclusion that it’s failing as a whole, when that doesn’t exist yet.

When you take a slice of pie, you can’t know the entire story of that pie. No I don’t think that automotive social networking as a whole has failed, I think that it need to have deeper exploration. The automotive industry is a tough way to make a living.

A lot of the people in the industry feel as if they got left out in the cold, if you give them a nice warm fuzzy place to call home, you can bet they will swoon right on it. They will attack like …

» Read more

Used Bentley – The Azure is Worth Looking At

Whether you are looking for a new or used Bentley, a model that is worth looking at is the Bentley Azure. One of the newer models, the chassis was designed based on that of the Arnage, but with a smaller, sleeker look to it. They aren’t cheap, a second hand one costing anywhere upwards of A 80,000. As well as the initial payout, the upkeep of such a car isn’t cheap either. The insurance will be very high, particularly for less experienced drivers, and the fuel intake will cost a lot too. This car is an investment for those who can afford it.

Used Bentley - The Azure is Worth Looking At

image source

Driving a Bentley Azure is a versatile experience. This is a convertible that can be driven like a sports car for those drivers wanting a thrill. The engine is a twin turbocharged V8 that produces 450bph, so a thrill is defiantly what you will get. For those who like a more relaxed, sedate ride, the Azure can handle that too. The suspension and braking systems are said to be of an excellent standard, and the steering too is leisurely.

Where this car lets us down is in the cabin space. While the seats are comfortable and supportive, the room inside the cabin leaves room for improvement. Front seat passengers will enjoy enough leg room and head room to be comfortable on long journeys, but in the back, passengers will find themselves lacking in both. Clearly, when the top is down on the convertible, the headspace is increased, but little can be done about the cramped feeling you get in the back of this car. Also, the boot is of a small size for such an expensive car, due largely to the open top feature. You need to ask yourself whether a car of this price, even if you get it used, can afford to be lacking in such important factors.

However, the car is easily accessible with wide doors making it easy to board and alight. Parking is simple. The car is small so easy to manoeuvre, and visibility is good all around. This is also enhanced by the top down feature.

If you are looking for a family car, once again perhaps you might consider that the Azure may not be for you. A car with as limited cabin space as this will not be best suited when trying to factor in baby chairs and booster seats. Also the small amount of boots space is unlikely to be able to accommodate most children’s prams, let alone all the other toys and paraphernalia that come with children. Even if you did manage to make the room work, would you really want your A 80,000 + car to face the damage that children can dish out?

Also unsuitable for first time drivers, this car is marketed at a very specific audience. Namely, people with lots of money, and experienced drivers who can handle the power it has.

Safety is a major factor in cars.. The Azure …

» Read more

Emergency CPR Methods For the Marketers Who Are Struggling With Car Dealer Marketing

If you are like many dealers these days, your auto marketing strategy is on life support, one breath away from the grave. You as the owner or manager are possibly terrified, wondering “What will I do to resurrect my marketing efforts?!” “What’s modified?” And most importantly-“Where have all the business, ups and traffic gone?”

Emergency CPR Methods For the Marketers Who Are Struggling With Car Dealer Marketing

image source

Well those are nice questions that I’ll cover now as part of the necessary marketing CPR techniques you need to bring health, life and vitality back to your auto business.

The “ancient model” of car dealer marketing is broken and not yields the results it once did. Call it the economy, call it the age of the  it whatever you  just know times have changed.

The second drawback is that automotive marketing incest is rampant. Instead of testing the effectiveness of various selling strategies for themselves, dealers merely copy what everyone else is doing… and they too get stuck during this dead, outdated model as a result.

So how will you reverse the code blue and turn things around this year? Consider the following:

1. Concentrate on the WHY, not the WHERE of Advertising

Most dealers obsessively wonder, “Where should I place my ad?” or “What’s the most popular media right currently?” And when they think they’ve found it, they recklessly spend cash without knowing HOW or WHY that medium should work in the first place. Till of course they don’t see the results they wished and declare triumphantly, “______ does not work.” Fill in the blank with whatever media you have tried and were disappointed with. Then that media gets crossed off the list of possible choices and you’re one step closer to finding the magic media. Or therefore you think.

Well I’m here to tell you it’s not the media that’s the matter— it’s the broken, ancient model of car dealership marketing.

You have got to stop where to position your ads and instead concentrate on WHY you’re shopping for them in the primary place. The sooner you move beyond the WHERE and into the WHY, the quicker you’ll pump out better and cheaper campaigns than the magic media you’ve tried in the past.

2. Move Beyond Make, Model and Price

If you’ll not be able to assume of anything else to place in your ads other than make, model and price you are in SERIOUS want of intervention and very close to flat lining in business.

Why? Because everyone sells vehicles and features. If you offer clients no other reason for choosing you outside of make, model and price, you may land up right in the center of the commodity market where logic dictates the sale and you’re left short changed at the end of the day.

Therefore if you would like to get rid of yourself from the commodities market and differentiate yourself from the competition, you’ll need to….

3. Begin Selling Outcomes

Rather than harping on the features of your products and services, focus on the particular reasons a …

» Read more

Accessories for Model Cars Collectors

Accessories for Model Cars Collectors

image source

Most people have a hobby because hobbies involve an activity that is very meaningful and personally rewarding. One such hobby that is very popular is collecting mini vehicles. Model cars are detailed miniature replicas of actual cars of various models. Collectible enthusiasts are passionate about cars. There are various types of these on the market allowing collectors to specialize in their favorite car models. Those who collect them such as diecast model cars do so with great enthusiasm.

Many car enthusiasts start collecting autos at a very young age and continue throughout their lifetime. These are often passed down from generation to generation. A model car display is a very decorative feature in a home and many people take their collection and display them at relevant hobby and car events. There is a wide variety of diecast autos available covering the first cars that rolled off the assembly line to the newest super sports cars. The serious collector makes a meticulous effort to make sure their models are exact replicas of the actual car and they keep these cars in safe places such as collector display cases to prevent damage.

Their accessories vary from the simple to the more detailed and flashy. Today, it is quite easy to collect model cars and their accessories. You can find quality online model car dealers online that sell a wide range of autos and accessories. For instance, you can find such accessories as Engines, Clocks, Service Lifts, Gas Pumps, Hood Ornaments, Lighting, Testors Custom Kits, Trailers, Figurines, Desktops Dashboards, Dioramas, Wheel Kits, and much more. When searching online, you will find quality retailers selling a wide range of accessories and these retailers acquire their accessories from reputable manufacturers. They sell the accessories at competitive prices and they will be delivered right to your front door.

For millions of people around the world, collecting these is a time honored tradition. Although some people just collect these cars and their accessories as a fun hobby, there are many who view their collection with a sense of pride and they enjoy displaying them. The uniqueness and beauty of each collection that is based on their own distinct car interest, makes them a wonderful attraction. For instance, some collectors will focus on acquiring all of the car models, while others will collect only a specific model or brand. Some even view collecting vehicle replicas as a way of generating a large profit if they choose to sell their collection. Most just enjoy model car collecting and displaying the cars. Acquiring the accessories just adds more enjoyment to the hobby.

Whether it is a fun hobby or a serious business, this collecting is a very extensive and lucrative industry. It is a hobby that is enjoyed by all ages and both genders. It is both an enjoyable and rewarding hobby and the purchase of the model car accessories is often just as important as the model cars themselves.…

» Read more

Used Land Rover – Find Yourself a Bargain Model

Used Land Rover - Find Yourself a Bargain Model

image source

In times like these where cash is tight and finance isn’t quite as abundant as it used to be, buying a new Land Rover can be a stretch too far. Buying a used Land Rover, however, can easily get you something relatively new in the garage, without punching a gaping hole in the wallet.

Land Rover’s flagship the ‘Range Rover’ is a popular purchase on the used car market. It boasts iconic, space-age styling, luxurious interior and overall expensive feel. It’s even extremely competent off the road, contrary to the fact that most of them are found on the motorway. Both the base 4.4 litre V8 petrol engine and the more frugal 3.6litre V8 diesel are more than up to the job, whilst the 5.0 litre supercharged V8 in the Range Rover Sport is simply electrifying. The Range Rover does, however, feel expensive for a reason – it is. Prices started brand new at around £65,000. After one year, the same model will fetch around £45,000, and after three years, £30,000. Further to this, Range Rovers have proven to be very thirsty indeed, and high-mileage services can get very expensive. Still, if footballers have them, they can’t be all that bad can they?

The Discovery is the lighter, leaner and cheaper option to the Range Rover. With the same space-age looks and equally luxurious interior, the Discovery also retains an air of ‘expensiveness’. The same 4.4litre V8 petrol engine was available, but many buyers opted for the more economical 2.7litre diesel. Most Discoveries also spend their life mostly on the motorway or in Tesco’s car park. Sad really, as the Discovery’s smaller frame and clever gadgetry makes it a formidable off-road machine. Used prices range from £13,000 for a three year old base model, up to £35,000 for a top-spec, one year old model.

Cheaper still than the Discovery, the Freelander is a popular choice for used car buyers. Commonly seen loaded down with kids, luggage, and a caravan in tow, it’s arguably the ideal family car; it’s spacious, relatively stylish, big in storage and the 2.2 litre diesel engine keeps fuel economy at fairly reasonable levels. A three year old, base model can be snapped up for as little as £9,000, a bargain indeed when considering it’s rivals. Just watch out for high mileage workhorses – keeping it going can be surprisingly more expensive than you’d think.

Almost as iconic as the Range Rover, the Defender’s a timeless classic. Simple, rugged, and endlessly customisable to suit your needs, Lara Croft will drive one up Everest whilst farmer John uses one to lug sheep around his fields. Honestly, it doesn’t do family motoring. But, if hard-working, solid engineering is what you want, this is your best bet. Buying used can be full of pitfalls; customisations need to be considered carefully, and some more unfortunate cars may be damaged or over-worked. But if you can find a decently maintained, three year old base model for around £10,000, you’ll have found …

» Read more
1 2 3 4 5 34