You recently opened a limousine rental service
targeted at tourists and others who want to enjoy a ride driven by a luxury
driver at a special event. Your biggest problem is that business jumps at
certain times of the year (college graduation, wedding season, etc.) and
experiences pauses throughout the year.
This strategy will help you stabilize your business
throughout the year and keep money coming in even during traditional slowdown
Who is your customer
Be it college graduation, prom night, wedding day, or
travel day, your customers are usually luxury seekers. He prefers to go around
in style, but is only able to do it on special occasions. To overcome this, you
must focus on customers who can afford to pay for limousine rent every day.
Therefore your target profile must be a large corporate company that has a head
office around your service. This way you can ensure business throughout the
year by becoming the vendor of choice for the company’s board of directors and
other staff entitled to luxury cars.
What is the best thing you can
do for that customer?
Corporate offices expect the best in terms of service
from their vendors and are willing to pay a little extra to get it. Offer a
special car and driver for each company that signs an annual contract. Offering
added value benefits to retain these customers by guaranteeing them additional
cars within the one hour notification period and so on.
How will you do it?
Make sure you have a new large enough limousine and
professional driver. If needed, you can enter sub-contracts with other
limousine rental services around you to cover excess demand. Create a database
of all offices within a specified radius of your rental office.
Invite them, via email, to join your Privilege … » Read more
Social networking for
the automotive industry seems a bit hard to fathom. With all of the sites out
there doing it, but only concentrating on a couple of different sectors of the
industry. The way I see it for this to work, it needs to be more all-inclusive.
The automotive a whole
is having hard times right now, and believe me they are all looking for ways to
make their businesses perform better. They go to the web because it’s one of
the best places to push their businesses without having to spend more money
then they can afford.
With all of the buzz on the net about social networking, you can bet they are looking in to it, just as I did. A lot of them are probably finding the exact same thing as I did, that there are no social networks that are directly related to their business.
Why on earth would you
join a social network that doesn’t relate to your business? I know I wouldn’t
do it, if they are looking to promote their business by the use of a social
network, it just makes sense to look for like minded people in the social
It stands to reason
that a person who is looking to promote their auto restoration shop, doesn’t
want to join an automotive social network that is aimed at new car dealers.
What point is there to spend the time that it takes to network with people
takes a lot of time to do right. You need to figure out the best way to use it
for your business. It takes hours of studying to get it right, you need to know
demographics, and why the customers would respond to your as opposed to another
person.… » Read more
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