Whether you are
looking for a new or used Bentley, a model that is worth looking at is the
Bentley Azure. One of the newer models, the chassis was designed based on that
of the Arnage, but with a smaller, sleeker look to it. They aren’t cheap, a
second hand one costing anywhere upwards of A 80,000. As well as the initial payout, the upkeep of such a car isn’t cheap
either. The insurance will be very high, particularly for less experienced
drivers, and the fuel intake will cost a lot too. This car is an investment for
those who can afford it.
Driving a Bentley Azure is a versatile experience. This is a convertible that can be driven like a sports car for those drivers wanting a thrill. The engine is a twin turbocharged V8 that produces 450bph, so a thrill is defiantly what you will get. For those who like a more relaxed, sedate ride, the Azure can handle that too. The suspension and braking systems are said to be of an excellent standard, and the steering too is leisurely.
Where this car lets us
down is in the cabin space. While the seats are comfortable and supportive, the
room inside the cabin leaves room for improvement. Front seat passengers will
enjoy enough leg room and head room to be comfortable on long journeys, but in
the back, passengers will find themselves lacking in both. Clearly, when the
top is down on the convertible, the headspace is increased, but little can be
done about the cramped feeling you get in the back of this car. Also, the boot
is of a small size for such an expensive car, due largely to the open top
feature. You need to ask yourself whether a car of this price, … » Read more
If you are like many
dealers these days, your auto marketing strategy is on life support, one breath
away from the grave. You as the owner or manager are possibly terrified,
wondering “What will I do to resurrect my marketing efforts?!”
“What’s modified?” And most importantly-“Where have all the
business, ups and traffic gone?”
Well those are nice questions that I’ll cover now as part of the necessary marketing CPR techniques you need to bring health, life and vitality back to your auto business.
model” of car dealer marketing is broken and not yields the results it
once did. Call it the economy, call it the age of the it whatever you just know times have changed.
The second drawback is
that automotive marketing incest is rampant. Instead of testing the
effectiveness of various selling strategies for themselves, dealers merely copy
what everyone else is doing… and they too get stuck during this dead,
outdated model as a result.
So how will you
reverse the code blue and turn things around this year? Consider the following:
1. Concentrate on the WHY, not the
WHERE of Advertising
obsessively wonder, “Where should I place my ad?” or “What’s the
most popular media right currently?” And when they think they’ve found it,
they recklessly spend cash without knowing HOW or WHY that medium should work
in the first place. Till of course they don’t see the results they wished and
declare triumphantly, “______ does not work.” Fill in the blank with
whatever media you have tried and were disappointed with. Then that media gets
crossed off the list of possible choices and you’re one step closer to finding
the magic media. Or therefore you think.
Well I’m here to tell
you it’s not the media that’s the … » Read more