The function of automotive advertising agencies is altering together with the auto industry that they serve. It can be significant for automotive advertising agencies to educate themselves and their auto dealer consumers about their altering roles inside a consolidating auto industry that may be shifting onto the Internet Super Highway vs. regional car rows.
Difficulties and options shared at real-world venues inside the auto industry are possessing an impact as well as the slow shift towards the new pull/push globe on the customer-driven World-wide-web is becoming far more apparent. Similarly, a developing variety of on the web social networking communities are also all helping to spread the word and their timing could not be better.
The only continuous inside the auto industry is transform. Of course, human nature can also be a universal continuous but considering that that is the fuel that powers most transform within the auto industry it should be factored in and deemed by automotive marketing agencies who can now look to buyers for the answers.
Radio, T.V., and newspapers are no longer the media of choice for today’s Web-savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the Globe Wide Internet. Automotive marketing agencies must reinvent themselves because of the resource that auto dealers depend on to navigate them onto the net Super Highway simply because that may be exactly where their customers are.
Maintaining ahead of new technologies and applications that integrate selling processes among the true as well as the virtual planet showrooms and inserting auto dealers into the conversations that make up the on the web marketplace will have to be job one for automotive advertising agencies who wish to serve their auto dealer clientele in today’s challenging auto … Continue reading >>>>